If Slowdown


If Slowdown is a navigation mobile application that has one very special feature, when you drive nearby a school or kindergarten the voice guidance of the app changes to a kid’s voice.

If Slowdown

If Slowdown is a navigation mobile application that has one very special feature, when you drive nearby a school or kindergarten the voice guidance of the app changes to a kid’s voice.

General Description

We all know that speeding increases the risk for severe accidents, but many of us still drive too fast.

Challenge

How to create an engaging mobile application that makes a difference.

Our Solution

To serve as a reminder, we developed a new kind of navigator. It changes to a child’s voice when you drive near a school or some other area where there are lots of children around. Sometimes we need someone to speak up to make us behave better in traffic, especially around places where kids move about.

 

 

 

Co-operation model

Starcut worked in co-operation with If Insurance, If’s advertising agency Forsman & Bodenfors and Idean, to create a compelling mobile navigation application. Starcut was responsible for the technical implementation for iOS & Android. If Slowdown application was launched in Finland, Sweden and Norway.



Check out the app

Starcut developed Slowdown app for iOS and Android